The BMW Group achieved its best-ever annual sales in 2017, the seventh consecutive year it has achieved a new annual record. This success was spread throughout the company with both BMW and MINI brands achieving new all-time high figures. BMW M and BMW i also achieved record sales, as did BMW Motorrad. With this sales result, the BMW Group reconfirms its position as the world’s leading premium automotive company.
Record sales for BMW
The company’s core BMW brand achieved a new all-time sales high, growing sales by 4.2% across the year, to total 2,088,283. BMW X vehicles continued to be significant growth drivers with sales of X vehicles up 9.6% compared to the previous year, despite limited availability of the BMW X3 due to the introduction of the new generation in November. The BMW 5 Series limousine, which underwent a model change during 2017, achieved growth of 55.2% (30,359) in December, with sales of the world’s leading premium business sedan up 6.3% (291,856) in the full year. Other models which contributed to the brand’s growth in 2017 include the BMW 1 Series (201,968 / +14.7%), and the BMW 7 Series (64,311 / +4.5%).
“We are delighted with these new record sales figures, which mean the BMW Group, with its three premium automotive brands BMW, MINI and Rolls-Royce, remains the world’s leading premium automotive company,” commented Ian Robertson, until 31 December 2017 BMW AG board member responsible for Sales and Brand BMW. “We have continued to increase sales despite headwinds in some major markets and model-changeovers of several of our most significant vehicles. This demonstrates the high desirability of our brands and products, ranging from the i3 to the M5 and from the BMW 1 Series to the BMW 7 Series. We clearly achieved our target of selling over 100,000 electrified vehicles in a single calendar year and are delighted that, following its model changeover, the BMW 5 Series returned to its position as segment leader in the final months of 2017,” Robertson continued.
Pieter Nota, who on 1 January 2018 succeeded Robertson on the board of BMW AG, added “I am confident BMW sales will continue to grow during 2018, while we also maintain our focus on profitability. Increased availability of BMW X models and our ongoing model offensive, which includes the launches of brand new models this year such as the BMW X2 and the BMW 8 Series, will ensure we bring even more customers to the BMW brand in 2018.”