http://www.bmw-welt.com/en/events/100_masterpieces.html
Submitted by Soni Poni, who visited to this exhibition in September 2016. It’s inside the BMW Museum. Fantastic exhibition well worth going.
This features alongside the permanent exhibition.
The temporary exhibition had a lot of info on the BMW company, landmark cars such as E32 750iL which was allegedly the first V12 from a German manufacturer after WW2 and truly set the standard for luxury saloons at the time, BMW 1999 Le Mans winner and many others. It also looks at how they made the BMW corporate image consistent across all the different countries such as letterheads, business cards, BMW Dealerships everything so the brand is represented in a consistent homogenous way all over the world.
Definitely worth a visit!! The 100 year exhibition is till August 2017.
